Strategy, engineering, and bespoke software for organisations that refuse to guess.
Work with usengagements
delivered
trained
created
experience
internationally
dashboards
for the sake
of dashboards.
Most data projects fail because they optimise for tooling instead of thinking. We start with the question your business actually needs answered, then build the shortest path to a trustworthy answer.
No theatre. No vanity metrics. Infrastructure and insight that compounds.
DataOxford InstrumentsDec 2025 — PresentProduction-grade Microsoft Fabric platform for a £300m+ manufacturer.
Built ingestion pipelines from Infor Syteline and SAP Cloud, transformed data using PySpark in a medallion architecture shaped around how the business actually works. Includes a configurable data quality engine with per-rule, per-column validation.
Semantic model uses DirectLake with complex row and column level security and advanced DAX analytics. Trained five analysts and department heads so the platform outlasts the engagement.
SoftwareMithlihaSep 2025 — Present · Pro BonoMemory and word-guessing game rooted in classical Arabic texts.
Players engage with vocabulary and passages through timed challenges, progressive difficulty, and retention-focused mechanics. Designed to make learning Arabic accessible and engaging, with careful attention to text accuracy and pedagogical sequencing.
SoftwareFull-stack website for a community centre with 1,000+ monthly users.
Built from scratch using Blazor WebAssembly with an ASP.NET Core API backend. Handles event listings, community information, and contact management. Hosted on Linux with Caddy, backed by MariaDB.
SoftwarePrivacy-first donation platform with real-time messaging via SignalR.
People donate things they don't need to people who do, from appliances to clothes. Uses SignalR for real-time chat between donors and recipients. No tracking, no unnecessary data collection. Maintained continuously since 2020.
Software2,000+ question quiz platform across 19 topics, built as a zero-dependency SPA.
Questions are categorised, randomised, and scored in real time. Built as a lightweight single-page application with no framework overhead. Focus on speed, simplicity, and accessibility.
DataCutwel EngineeringOct 2025Executive Board Pack suite covering commercial, financial, and sales analytics.
Built Power BI reports with calculation groups, dynamic format strings, and contemporary UX. Scope covered revenue, GP, AOV, and units by team and segment, alongside full P&L, cash flow, balance sheet, and covenant tracking. Rolling LTM analysis and per-rep appendices.
DataLondon Air AmbulanceSep 2025Rebuilt reporting and stabilised ADF pipelines during Dynamics 365 migration.
Troubleshot and stabilised failing Azure Data Factory pipelines. Rebuilt the reporting layer to give the team reliable visibility into operational and fundraising data post-migration.
SoftwareAmal Quaryaty2025 · Pro BonoWebsite for a Moroccan charity supporting 2,000+ people across 20+ villages.
The charity runs solar panel installations, borewell water projects, Atlas Mountains food distribution, and women empowerment initiatives for 70+ women. Built to increase donation revenue with newsletter subscriptions, project showcases, and impact metrics.
DataRoyal National Institute for Deaf PeopleOct 2024SQL datasets for CRM migration and campaign automation under strict deadlines.
Multi-stage pipeline pulling from Dynamics 365, through DAX Studio exports and MariaDB for SQL transformations, recombining with SharePoint sources to produce campaign-ready datasets with consent fields. Built Power BI dashboards and data quality checks.
DataVilla PlusJun 2024 — Jan 2026Fabric solution unifying BigQuery and warehouse data, saving £100k+ annually.
Power BI reports against billions of rows spanning purchases, funnels, regional breakdowns, and marketing spend. Second report covered occupancy, revenue, and booking behaviour. Trained five junior analysts in SQL, data analysis, and Power BI.
SoftwareStudent application and enrolment website for a local educational charity.
Public-facing landing page with a structured application system. Built to be maintainable by non-technical staff, with clean form validation and a simple admin workflow for reviewing submissions.
DataChartered Institute of ExportSep 2023 — Sep 2024Rescued an over-budget migration from YourMembership to Dynamics 365.
Built Azure Data Factory pipelines processing CSV exports into Dataverse. Months of cleansing, deduplication using Power BI, Airtable, SQL, and C#. Elevated data quality by 90%. Led hypercare, then built cross-departmental reporting suites.
DataCare DorsetJun 2023 — Jun 2024Reporting across 15+ care sites where the harder work was cultural, not technical.
Trained junior analysts in Power BI, SQL, and data system design. Delivered strategies through a major restructure. Over a dozen reports freed care staff to spend time on residents. Built a .NET API replacing a two-week manual process.
something worth
measuring.
No pitch decks. No pressure. Two teams working out if there's a fit.